About
Marketing, when executed correctly, leads to higher sales and greater profits, which aligns with the focus of TAG Marketing. This society helps marketing professionals create value for their companies through offering relevant programs. These programs present the latest marketing techniques and tools, using the insight of technology marketing peers.
Mission
TAG Marketing Society’s mission is to build a vibrant community of innovation and knowledge sharing for technology marketing professionals. This includes marketing executives, marketing technology companies and marketing agencies and services.
Attendees
With a membership comprised of representatives from many of Georgia’s leading corporate marketing and advertising departments, TAG Marketing provides valuable education, networking opportunities, and practical tools that help marketing professionals succeed in today’s environment.
Programming
We conduct regular forums designed to foster exchange of ideas from around relevant and practical topics in technology marketing. We also host two signature events including the TAG Marketing Awards to recognize innovators and celebrate successes and a TAG Marketing Geek Out focused on marketing technologies for the geeks that use martech.
Geek Out on Marketing Technology
On March 2-3 you will hear from Jeff Perkins, CMO of ParkMobile about moving from growth mode to crisis mode and finding success all the same. From Eric Holtzclaw, Chief Visionary Partner of Liger Partners about finding success in the virtual word. Stephanie Eaddy, Global Marketing Director of The Coca-Cola Company about pivoting a global market shift in light of the pandemic, and many more.
Thought leadership throughout this two-day event will culminate in TAG Marketing’s annual awards, recognizing the best and brightest marketing technologists and campaigns that found success in 2020.
New… Now… Next…
Marketing events
Marketing Society Board
Michelle Reape
Board Chair
Scott Williford
Board Chair
Alex Berg
Erica England
Whitney Gibbs
Laurie Hood
Kristen Janacek
Joe' Lloyd
Ron McMurtrie
Nikki Nixon
Rachel Nobles
Board Logistics
Hal Schlenger
Erich Starrett
Scott White
Submit Your Best Practices for Sales & Marketing
We are gathering best practice ideas from across our society communities.
Recent Marketing News
WSO2 Acquires Platformer to Extend Kubernetes Capabilities of Choreo Next-Generation Integration Platform as a Service
Platformer Console for speeding Kubernetes deployments complements Choreo iPaaS capabilities for rapidly delivering cloud native apps, APIs, and digital services.
How to Leverage Amazon Prime Day in the B to B World
Liger Partners provides marketing tips on how to leverage Amazon Prime Day as a business.
Swan Lake Beta Release of Ballerina Programming Language Lowers Barriers to Delivering Cloud-Native Applications
Santa Clara, CA – June 2, 2021 – Increasingly enterprises are turning to cloud-native applications that integrate APIs, events, data, microservices, serverless apps, and other digital assets throughout their organizations and across the ecosystems in which they participate. Ballerina is the open-source language for cloud-native programming and integration designed to support these organizations with a unique bidirectional mapping of sequence diagrams and code. The new Swan Lake Beta release, available today, radically simplifies how developers build and deploy cloud-native applications through an intuitive syntax for developing services and APIs, seamless JSON support, and built-in concurrency control.
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