Marketing, when executed correctly, leads to higher sales and greater profits, which aligns with the focus of TAG Marketing. This society helps marketing professionals create value for their companies through offering relevant programs. These programs present the latest marketing techniques and tools, using the insight of technology marketing peers.
TAG Marketing Society’s mission is to build a vibrant community of innovation and knowledge sharing for technology marketing professionals. This includes marketing executives, marketing technology companies and marketing agencies and services.
With a membership comprised of representatives from many of Georgia’s leading corporate marketing and advertising departments, TAG Marketing provides valuable education, networking opportunities, and practical tools that help marketing professionals succeed in today’s environment.
We conduct regular forums designed to foster exchange of ideas from around relevant and practical topics in technology marketing. We also host two signature events including the TAG Marketing Awards to recognize innovators and celebrate successes and a TAG Marketing Geek Out focused on marketing technologies for the geeks that use martech.
Geek Out on Marketing Technology
On March 2-3 you will hear from Jeff Perkins, CMO of ParkMobile about moving from growth mode to crisis mode and finding success all the same. From Eric Holtzclaw, Chief Visionary Partner of Liger Partners about finding success in the virtual word. Stephanie Eaddy, Global Marketing Director of The Coca-Cola Company about pivoting a global market shift in light of the pandemic, and many more.
Thought leadership throughout this two-day event will culminate in TAG Marketing’s annual awards, recognizing the best and brightest marketing technologists and campaigns that found success in 2020.
Marketing Society Board
Recent Marketing News
After Its Most Competitive Application Period Yet, Venture Atlanta Reveals Lineup of 2021 Most Innovative Tech Companies
Out of a record-breaking 400-plus applications, 91 companies will present and be showcased with 60 percent of those selected coming from outside Georgia.
University of Georgia Small Business Development Center To Host Google Analytics Webinar
The University of Georgia’s Small Business Development Center will be leading a Using Google Analytics To Make Better Business Decisions webinar on August 26, at 2 p.m., via Zoom. The 1.5-hour class will focus on helping participants utilize Google Analytics, which is a free tool, to understand what is happening on their website. To learn more and register, visit www.georgiasbdc.org/southern or call (912) 651-3200.
Forrester Consulting Total Economic Impact™ study
Enterprises Can Achieve a 332% ROI Over Three Years When Using WSO2 Identity Server for CIAM According to New Independent Total Economic Impact Study
The independent study highlights how WSO2 Identity Server helps organizations to significantly lower costs, modernize and consolidate their customer identity and access management, save developer time, and accelerate market offerings.