Helping marketing professionals create revenue and profit growth strategies for their companies. Marketing, when executed correctly, leads to higher sales and greater profits. That’s the focus of TAG Marketing, this functional society is 100% focused on serving a membership of technology marketing professionals and related services.
TAG Marketing Society’s mission is to build a vibrant community of innovation and knowledge sharing for technology marketing professionals. This includes marketing executives, marketing technology companies and marketing agencies and services.
With a membership comprised of representatives from many of Georgia’s leading corporate marketing and advertising departments, TAG Marketing provides valuable education, networking opportunities, and practical tools that help marketing professionals succeed in today’s environment.
We conduct regular forums designed to foster exchange of ideas from around relevant and practical topics in technology marketing. We also host two signature events including the TAG Marketing Awards to recognize innovators and celebrate successes and a TAG Marketing Geek Out focused on marketing technologies for the geeks that use martech.
Geek Out on Marketing Technology
On March 2-3 you will hear from Jeff Perkins, CMO of ParkMobile about moving from growth mode to crisis mode and finding success all the same. From Eric Holtzclaw, Chief Visionary Partner of Liger Partners about finding success in the virtual word. Stephanie Eaddy, Global Marketing Director of The Coca-Cola Company about pivoting a global market shift in light of the pandemic, and many more.
Thought leadership throughout this two-day event will culminate in TAG Marketing’s annual awards, recognizing the best and brightest marketing technologists and campaigns that found success in 2020.
Marketing Society Board
Recent Marketing News
Goodie Nation Announces CULTIVATE: Hack the Wealth Gap Powered by AARP Innovation Labs
Non-profit leader Goodie Nation™ today announces
CULTIVATE: Hack the Wealth Gap powered by AARP Innovation Labs, an initiative to identify and support the top BIPOC founders working on early-stage innovative solutions that are reducing wealth inequality in the U.S.
Liger Partners Creative Agency Opens New Hybrid Workplace
With the roll out of vaccines, many large corporations have announced plans for employees return to the office. While many remote workers are reluctant to go back into a corporate setting, for others the transition to all-screens, all the time was too much. That’s why Atlanta creative firm Liger Partners has opened a new hybrid workplace designed with the future of work in mind. The company combines flexible office hours and remote work with an open-environment and shared common space. Think funky fresh hotel lobby meets a comfortable student center with all of the amenities. There are no assigned desks, so everyone is free to sit where they feel the most inspiration.
ATDC at Georgia Tech is Hiring a Startup Catalyst (5G Mobility Technology)
Serving within the Research Faculty of The Institute, Startup Catalysts directly support the extension, service, and economic development missions of Georgia Tech to the State of Georgia and beyond. Primarily this role provides entrepreneurial incubation and acceleration services to Advanced Technology Development Center (ATDC) companies in strategic areas that foster their development and encourage growth. Specifically, this position will specialize in startup incubation in the fields of mobility, connectivity, smart communities, and IoT devices and systems. The incumbent will oversee ATDC 5G Mobility programmatic activities which will include (overall): recruiting mobility, connectivity, and IoT technology startups; marketing the ATDC Connectivity Program; directing/coordinating all efforts involved with relevant program partners/stakeholders/constituents.