Going Back to the Office in The ATL?
Creative Marketing Agency’s Hybrid Workplace Reflects National Trend

Are Atlantans ready to go back to the office? It depends on who you ask. While many remote workers are reluctant to go back into a corporate setting, for others the transition to all-screens, all the time was too much. This trend first noted as, “Virtual Distance,” by Dr. Karen Sobel-Lojeski, an Assistant Professor in the Department of Technology and Society at Stony Brook University, found that when virtual distance is relatively high:*

● Innovative behaviors fall by over 90%
● Trust declines by over 80%
● Cooperative and helping behaviors go down by over 80%
● Role and goal clarity decline by 75%
● Project success drops by over 50%
● Organizational commitment and satisfaction decline by more than 50%

That’s why creative firm, Liger Partners, has just opened a new hybrid workplace that combines flexible office hours and remote work with an open-environment shared common space. The company consolidated two smaller locations into one larger space of over 3,900-sq.ft. It is centrally located, at 1050 Crown Pointe Parkway, suite 1250, accessible to MARTA, by major highways — GA 400 and I-285, yet close to Downtown and suburban areas.

“Walking into Liger fills you with excitement, creativity and the space provides the freedom to work collaboratively with others. As a very diverse organization we wanted people to feel comfortable and the space be universally appealing. The coolest part is; our clients want to come here and hang out,” says Eric Holtzclaw, chief visionary partner, Liger Partners.

At the entrance of what is dubbed the “Liger Lair,” think funky fresh hotel lobby meets a comfortable student center with all of the amenities. A glowing lion and warm, inviting colors give just enough pop to invigorate and energize. There are no assigned desks, so everyone is free to sit where they feel the most inspiration. Huge open spaces, comfortable benches, chairs and workplaces are available to encourage collaboration and communication across teams. Modern technologies abound to charge up devices, make virtual calls, schedule meetings or even produce a show through Liger’s in-house studio. Need some fresh air? There is outdoor space too.

The Liger Lair will also host local events and networking groups that are open to the business community:

Liger Open House
April 15, 2021 & April 29, 2021 — 8:00 am – 4:30 pm. Stop by the Liger Open House to take a tour, with refreshments. They’ll be offering free business headshot photos and businesses can also record their own 60-second commercial. Sign up for a time slot today as spaces are limited.

Liger Leadership Breakfast Club
A meeting to discuss topics of interest, network and share challenges unique to business leaders. The Liger Leadership Breakfast Club meets Wednesdays at 7:00 am. The next event is Weds., May 5 at 7:00 am. Breakfast will be provided. To sign up please RSVP to vanessa@ligerpartners.com.

Monthly Networking Events
To stay up-to-date on upcoming events follow Liger Partners on Facebook and LinkedIn.

“We want our community to see Liger Partners as a resource. If you’re in the area, please stop by, come check us out and work with us for a while,” says Eric Holtzclaw, chief visionary partner, Liger Partners.

About Liger Partners
Based in Atlanta, Liger Partners is a full-service marketing firm delivering everything from an engaging social presence to a full outside marketing solution crafted to an organization’s specific needs. Why the name Liger? Because, much like the mythical creature from the movie Napoleon Dynamite, we’re a bunch of marketing and operations experts bred for our skills in magic. …and our awesome dance moves and mad nun chuck skills aren’t half bad either. Connect with us on Linked-in/LigerPartners @LigerPartners, on Facebook, or visit the website.

* Department of Technology and Society at Stony Brook University. (2015, April 8). The Subtle Ways Our Screens are Pushing us Apart. Harvard Business Review. https://hbr.org/2015/04/the-subtle-ways-our-screens-are-pushing-us-apart