|Going Back to the Office in The ATL?
Creative Marketing Agency’s Hybrid Workplace Reflects National Trend
Are Atlantans ready to go back to the office? It depends on who you ask. While many remote workers are reluctant to go back into a corporate setting, for others the transition to all-screens, all the time was too much. This trend first noted as, “Virtual Distance,” by Dr. Karen Sobel-Lojeski, an Assistant Professor in the Department of Technology and Society at Stony Brook University, found that when virtual distance is relatively high:*
● Innovative behaviors fall by over 90%
That’s why creative firm, Liger Partners, has just opened a new hybrid workplace that combines flexible office hours and remote work with an open-environment shared common space. The company consolidated two smaller locations into one larger space of over 3,900-sq.ft. It is centrally located, at 1050 Crown Pointe Parkway, suite 1250, accessible to MARTA, by major highways — GA 400 and I-285, yet close to Downtown and suburban areas.
“Walking into Liger fills you with excitement, creativity and the space provides the freedom to work collaboratively with others. As a very diverse organization we wanted people to feel comfortable and the space be universally appealing. The coolest part is; our clients want to come here and hang out,” says Eric Holtzclaw, chief visionary partner, Liger Partners.
At the entrance of what is dubbed the “Liger Lair,” think funky fresh hotel lobby meets a comfortable student center with all of the amenities. A glowing lion and warm, inviting colors give just enough pop to invigorate and energize. There are no assigned desks, so everyone is free to sit where they feel the most inspiration. Huge open spaces, comfortable benches, chairs and workplaces are available to encourage collaboration and communication across teams. Modern technologies abound to charge up devices, make virtual calls, schedule meetings or even produce a show through Liger’s in-house studio. Need some fresh air? There is outdoor space too.
The Liger Lair will also host local events and networking groups that are open to the business community:
Liger Open House
Liger Leadership Breakfast Club
Monthly Networking Events
“We want our community to see Liger Partners as a resource. If you’re in the area, please stop by, come check us out and work with us for a while,” says Eric Holtzclaw, chief visionary partner, Liger Partners.
About Liger Partners
* Department of Technology and Society at Stony Brook University. (2015, April 8). The Subtle Ways Our Screens are Pushing us Apart. Harvard Business Review. https://hbr.org/2015/04/the-subtle-ways-our-screens-are-pushing-us-apart