March 2, 2021 | 3PM – 6:30PM
March 3, 2021 | 10AM – 1PM


2020 challenged marketers to think innovatively about how to generate business and leads for companies. We love hearing stories of using new technologies or technologies in new ways to deliver measurable results. Join us as marketing leaders share their stories of success and triumph!


On March 2-3 you heard from Jeff Perkins, CMO of ParkMobile about moving from growth mode to crisis mode and finding success all the same. From Eric Holtzclaw, Chief Visionary Partner of Liger Partners about finding success in the virtual word. Stephanie Eaddy, Global Marketing Director of The Coca-Cola Company about pivoting a global market shift in light of the pandemic, and many more.


Thought leadership throughout this two-day event culminated in TAG Marketing’s annual awards, recognizing the best and brightest marketing technologists and campaigns that found success in 2020. Congratulations to this year’s winners and finalists!


Best Covid Response

Agency of the Year

Marketer of the Year




Curricula Liger Partners Blake Adams
Florence Healthcare
Equifax Arketi Group Adam Needles
Nanolumens Pedowitz Group Carol O’Kelley
PRGX Global



Click each speaker to see their presentation topic



March 2

3:00 – Networking Lounge Open

3:30 – Welcome by Scott Williford, CEO of vLink Solutions

3:35 – Keynote Speaker: Jeff Perkins, CMO of ParkMobile

4:15 – Breakout Room Presentations

    • Park Room
      • Stephanie Eaddy, Coca-Cola Company: “How to Pivot Your Workforce in a Global Pandemic”
      • Rebecca Kritzman & Theresa Freas, Equifax: “Taking Care of Customers and Their Consumers in a Time of Need
      • Jennifer Davis, Amazon: “Well-made, High Velocity Decisions”
    • Peach Room
      • Laurie Hood, Mobilewalla: “Data and the Next Decade: What to Expect and How to Prepare”
      • Vincent DeCastro, The ABM Agency: “The ABM Agency B2B Digital Marketing Post Pandemic”
      • Elizabeth Harr, Hinge: “50% Growth in 2020: How Some Firms Pulled it Off”
    • Pine Room
      • Colleen Frangos & Chris Swinson, Rocket IT: “Being Intentional While Connecting Virtually With Your Target Market”
      • Caroline Dunn, Alexa Dev Group: “Driving Revenue via Amazon Alexa”
      • Joey Ruse, Creative Critique: “Structuring Peer Collaboration that Drives Innovation”

5:15 – Live Panel Discussions (following the presentations in the breakout rooms)

5:35 – COVID Award Announcement

6:15 – Networking / After Hours Party

March 3

10:00 – Networking Lounge Open

10:30 – Welcome by Scott Williford, CEO of vLink Solutions

10:35 – Keynote Speaker: Matt Lyles

11:05 – Agency of the Year Award Announcement

11:15 – Breakout Room Presentations

    • Park Room
      • Nathan Misirian, Autumn Consulting: “Reaching the World in the Midst of COVID”
      • Scott Williford, vLink Solutions: “Future Tech & Going Hybrid”
      • Joé Lloyd & Dave Labuskes, AVIXA: “Future of Live and Virtual Events”
    • Peach Room
      • Mike Neumeier, Arketi Group: “Tech Marketing Trends to Watch in 2021”
      • Eric Holtzclaw, Liger Partners: “Making Sense of Marketing in 2021”
      • Pau Snyder, Write2Market: “Overcoming In-person’s Uncertain Return: Making the Case for the Value of Content Marketing”
    • Pine Room
      • Kraig Guffy, Syrup: “Full Funnel Approach to Driving Revenue”
      • Michelle Reape, AssureSign: “Personal Branding During the Pandemic”
      • Victor Lebon, ICP: “Ecommerce – Swipe Right for Creativity”

12:15 – Live Panel Discussions (following the presentations in the breakout rooms)

12:45 – Marketer of the Year Award Announcement

1:00 – Close

Award Nominations Are Now Closed.

This year the categories are:

  • Marketer of the year award
  • Agency of the year
  • Best COVID-19 Communications Response

Join us to find out who wins!

Become a Sponsor

Sponsorship is a great opportunity for brand recognition Sponsors will have the opportunity to showcase their brand in many ways throughout the virtual event on the platform provided by vLink Solutions. Branding opportunities include “banners” strategically placed throughout the virtual conference hall, “booths” in the virtual exhibit hall and sponsored speaker sessions with an opportunity to promote your brand. Contact swilliford@vlinksolutions.com for pricing and benefit information.