Martech Geekout 2021 and TAG Marketing Awards

March 2, 2021 | 3PM – 6:30PM
March 3, 2021 | 10AM – 1PM
Virtual

2020 challenged marketers to think innovatively about how to generate business and leads for companies. We love hearing stories of using new technologies or technologies in new ways to deliver measurable results. Join us as marketing leaders share their stories of success and triumph!

On March 2-3 you heard from Jeff Perkins, CMO of ParkMobile about moving from growth mode to crisis mode and finding success all the same. From Eric Holtzclaw, Chief Visionary Partner of Liger Partners about finding success in the virtual word. Stephanie Eaddy, Global Marketing Director of The Coca-Cola Company about pivoting a global market shift in light of the pandemic, and many more.

Thought leadership throughout this two-day event culminated in TAG Marketing’s annual awards, recognizing the best and brightest marketing technologists and campaigns that found success in 2020. Congratulations to this year’s winners and finalists!

Best Covid Response	Agency of the Year	Marketer of the Year
Winner	Winner	Winner
Curricula	Liger Partners	Blake Adams Florence Healthcare
Finalists	Finalists	Finalists
Equifax	Arketi Group	Adam Needles Annuitas
Nanolumens	Pedowitz Group	Carol O’Kelley PRGX Global

Speakers

Click each speaker to see their presentation topic

Jennifer Davis
Head of Product Marketing, Training & Certification

Amazon Web Services (AWS)

Jennifer Davis

Well-made, High-velocity Decisions

Vincent DeCastro
President

The Advanced Business Metrics Agency

Vincent DeCastro

B2B Digital Marketing Post Pandemic

Caroline Dunn
Vice President of Marketing

Alexa Dev Group

Caroline Dunn

Driving Revenue via Amazon Alexa

Stephanie Eaddy
Global Marketing Director

The Coca-Cola Company

Stephanie Eaddy

How to Pivot Your Workforce in a Global Pandemic

Colleen Frangos
Community Relationship Coordinator

Rocket IT

Colleen Frangos

Being Intentional While Connecting Virtually with Your Target Market

Theresa Freas
Vice President, USIS Demand Marketing COE Leader

Equifax

Theresa Freas

Taking Care of Customers and Their Consumers in a Time of Need

Kraig Guffey
Founder & Strategic Director

Syrup

Kraig Guffey

Full Funnel Approach to Driving Revenue

Elizabeth Harr
Partner

Hinge

Elizabeth Harr

50% Growth in 2020: How Some Firms Pulled it Off

Eric Holtzclaw
Chief Visionary Partner

Liger Partners

Eric Holtzclaw

Making Sense of Marketing in 2021

Laurie Hood
CMO

Mobilewalla

Laurie Hood

Data and the Next Decade: What to Expect and How to Prepare

Rebecca Kritzman
Vice President, USIS Risk Marketing Leader

Equifax

Rebecca Kritzman

Taking Care of Customers and Their Consumers in a Time of Need

Dave Labuskes
CEO

AVIXA

Dave Labuskes

The Future of Live and Virtual Events

Victor Lebon
Chief Innovation & Strategy Officer

icp

Victor Lebon

Ecommerce – “Swipe Right for Creativity”

Joe' Lloyd
Senior Director, Communications

AVIXA

Joe' Lloyd

The Future of Live and Virtual Events

Matt Lyles
Keynote Speaker

Matt Lyles

Matt is the former FedEx brand strategy lead – turned speaker, brand experience consultant and host of the SIMPLE brand With Matt Lyles podcast. For over 15 years, he’s helped iconic brands like FedEx, Southwest Airlines, and the HandsOn Network tell their story. Matt’s spent the last few years leading a crusade of simplicity to redefine the FedEx experience worldwide. Now, he’s bringing that crusade to you.

Nathan Misirian
President

Autumn Consulting

Nathan Misirian

Reaching the World in the Midst of COVID

Mike Neumeier
CEO, Owner & CMO

Arketi Group

Mike Neumeier

Tech Marketing Trends To Watch in 2021

Jeff Perkins
CMO

ParkMobile

Jeff Perkins

Keynote

Michelle Reape
Director of Marketing

Marketing Mom Boss Media

Michelle Reape

Personal Branding During the Pandemic

Joey Ruse
Co-founder & CEO

Creative Critique

Joey Ruse

Structuring Peer Collaboration that Drives Innovation

Paul Snyder
Vice President, Healthcare

Write2Market

Paul Snyder

Overcome In-person’s Uncertain Return: Making the Case for the Value of Content Marketing

Long-play content marketing for engagement, education and awareness including SEO primed the pump for non-stop lead generation when in-person came to a screeching halt. What have we learned, what does ROI look like and what can B2B marketers late to the party do to catch up?

Chris Swinson
Marketing Specialist

Rocket IT

Chris Swinson

Being Intentional While Connecting Virtually with Your Target Market

Scott Williford
Founder & CEO

vLink Solutions | vLink Events

Scott Williford

Future Tech & Going Hybrid

Agenda

March 2

3:00 – Networking Lounge Open

3:30 – Welcome by Scott Williford, CEO of vLink Solutions

3:35 – Keynote Speaker: Jeff Perkins, CMO of ParkMobile

4:15 – Breakout Room Presentations

- Park Room
  - Stephanie Eaddy, Coca-Cola Company: “How to Pivot Your Workforce in a Global Pandemic”
  - Rebecca Kritzman & Theresa Freas, Equifax: “Taking Care of Customers and Their Consumers in a Time of Need
  - Jennifer Davis, Amazon: “Well-made, High Velocity Decisions”
- Peach Room
  - Laurie Hood, Mobilewalla: “Data and the Next Decade: What to Expect and How to Prepare”
  - Vincent DeCastro, The ABM Agency: “The ABM Agency B2B Digital Marketing Post Pandemic”
  - Elizabeth Harr, Hinge: “50% Growth in 2020: How Some Firms Pulled it Off”
- Pine Room
  - Colleen Frangos & Chris Swinson, Rocket IT: “Being Intentional While Connecting Virtually With Your Target Market”
  - Caroline Dunn, Alexa Dev Group: “Driving Revenue via Amazon Alexa”
  - Joey Ruse, Creative Critique: “Structuring Peer Collaboration that Drives Innovation”

5:15 – Live Panel Discussions (following the presentations in the breakout rooms)

5:35 – COVID Award Announcement

6:15 – Networking / After Hours Party

March 3

10:00 – Networking Lounge Open

10:30 – Welcome by Scott Williford, CEO of vLink Solutions

10:35 – Keynote Speaker: Matt Lyles

11:05 – Agency of the Year Award Announcement

11:15 – Breakout Room Presentations

- Park Room
  - Nathan Misirian, Autumn Consulting: “Reaching the World in the Midst of COVID”
  - Scott Williford, vLink Solutions: “Future Tech & Going Hybrid”
  - Joé Lloyd & Dave Labuskes, AVIXA: “Future of Live and Virtual Events”
- Peach Room
  - Mike Neumeier, Arketi Group: “Tech Marketing Trends to Watch in 2021”
  - Eric Holtzclaw, Liger Partners: “Making Sense of Marketing in 2021”
  - Pau Snyder, Write2Market: “Overcoming In-person’s Uncertain Return: Making the Case for the Value of Content Marketing”
- Pine Room
  - Kraig Guffy, Syrup: “Full Funnel Approach to Driving Revenue”
  - Michelle Reape, AssureSign: “Personal Branding During the Pandemic”
  - Victor Lebon, ICP: “Ecommerce – Swipe Right for Creativity”

12:15 – Live Panel Discussions (following the presentations in the breakout rooms)

12:45 – Marketer of the Year Award Announcement

1:00 – Close

Event Sponsors

Award Nominations Are Now Closed.

This year the categories are:

Marketer of the year award
Agency of the year
Best COVID-19 Communications Response

Join us to find out who wins!

Become a Sponsor

Sponsorship is a great opportunity for brand recognition Sponsors will have the opportunity to showcase their brand in many ways throughout the virtual event on the platform provided by vLink Solutions. Branding opportunities include “banners” strategically placed throughout the virtual conference hall, “booths” in the virtual exhibit hall and sponsored speaker sessions with an opportunity to promote your brand. Contact swilliford@vlinksolutions.com for pricing and benefit information.