ATLANTA (March 23, 2021) – Fintech South, the southeast’s largest event dedicated to financial innovation, is now accepting applications for the Fintech South Innovation Award. The annual program recognizes U.S. fintech startups with ties to Georgia. Finalists will have the opportunity to present on the main stage at Fintech South on June 24, 2021 for the chance to win a $25,000 cash prize.

Part of the Fintech South conference, produced by the Technology Association of Georgia (TAG), the Fintech South Innovation Challenge is open to early-stage companies who have raised less than $1 million in funding and are based in or committed to relocating to Georgia. To qualify, eligible fintech startups must first apply and be accepted into the four-week Innovation Challenge Education and Mentoring program.

Up to 10 startups will be selected to participate in the program, which offers relevant educational sessions, mentoring from industry veterans, as well as access to a network of industry leaders based in Georgia. The program concludes with a “pitch night,” where a panel of judges will select three finalists to present and compete for the $25,000 Fintech South Innovation Award, presented virtually at Fintech South June 22 – 24, 2021.

“TAG’S FinTech South Innovation Challenge is another great example of our community’s commitment to helping businesses of all sizes grow and thrive,” said Larry K. Williams, President and CEO of TAG. “As champions of the Innovation Economy, and on behalf of our members, we’re excited to provide access to financial and mentoring support for these promising fintech companies.”

The deadline for applications is April 2, 2021. For eligibility requirements and to apply, visit 

Fintech South is a global exchange of insights, innovations and trends fueling tomorrow’s financial tech industry. Attracting global companies and speakers across multiple industries, Fintech South will bring together senior fintech leaders from across the global fintech ecosystem, including stakeholders from the payments industry, banking, wealth management, insurance, retail and commerce, government and regulatory, venture capital, startup founders, technology service providers, non-profits, and local, national and international media. For additional information and to register for Fintech South, visit


About the Technology Association of Georgia (TAG)

TAG’s mission is to Connect, Promote, Influence and Educate Georgia’s technology ecosystem to advance the innovation economy.  Through those four foundational strategies TAG serves the technology community, helping to support, grow and ignite tech leaders, companies and the overall Georgia economy.

TAG serves more than 30,000 members statewide through regional chapters in Metro Atlanta, Augusta, Columbus, Macon/Middle Georgia, and Savannah. TAG hosts more than 150 events each year and serves as an umbrella organization for 20+ professional societies.

TAG provides networking and educational programs; celebrates Georgia’s technology leaders and companies, and advocates for legislative action that enhances the state’s economic climate for technology.

Additionally, the TAG Education Collaborative (TAG-Ed) focuses on helping science, technology, engineering and math (STEM) education initiatives thrive.

For more information visit the TAG website at To learn about the TAG-Ed Collaborative visit

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