group of colleagues look at a laptop together

Why the TAG CX Society Exists

CX is the modern engine of competitive advantage — your organization’s true North Star, aligning every business discipline toward one outcome: a superior Customer eXperience.

As expectations rise faster than organizations can adapt, CX emerges as the engine of loyalty, growth, and operational excellence. Companies that invest in mature CX capabilities consistently outperform peers, often doubling industry-average margins.

Most organizations still lack a cohesive CX strategy — even as they invest heavily in tools, data, and digital engagement. TAG CX Society exists to close this gap by operating at the intersection of CX strategy and the technologies that enable it. As part of Technology Association of Georgia’s mission, CX Society unites leaders across industries to explore how modern organizations design, implement, and scale CX. From CRM optimization and data quality to AI-driven engagement and experience design, we provide a knowledge exchange platform, elevating best practices, and advancing CX maturity statewide, helping to grow our region’s excellence as CX business and technology leader.

What TAG CX Offers

Immediate access to world‑class, applicable CX know‑how
A T‑shaped CX ecosystem:
- Breadth: Direct access to leaders across industries
- Depth: Direct access to practitioners of CX methodologies and technologies
CX Board representation from Georgia’s and global top companies
Internship programs shaping the next generation of CX‑focused business and technology talent
Digital content, events, panels, and knowledge exchanges that elevate CX maturity across the state
A diverse, friendly, professional community spanning IT, Sales, Marketing, Customer Service, and CX leadership roles

Why CX Matters

CX drives loyalty, revenue, and operational efficiency.
CX‑focused companies see 2× higher margins (McKinsey).
A 1‑point increase in CX Index scores can generate $1B+ in revenue in industries like banking, insurance, and luxury auto (Forrester).
CX is the “why” behind metrics — the strategic engine powering the world’s best‑performing brands.

Georgia as a CX & Innovation Hub

Georgia is uniquely positioned as a global center for CX‑driven innovation in the Transformation Economy:

#1 state to do business for 12 consecutive years
Global leadership in FinTech, Cybersecurity, Digital Health, AI, and Supply Chain
70% of global financial transactions flow through Metro Atlanta companies
TAG’s Vision 2030 positions Georgia as a global innovation hub, with CX as a foundational capability across major growth sectors

CX as a Catalyst in Georgia’s Key Industries

Cybersecurity