B2B digital marketing firm The ABM Agency, which specializes in account-based marketing and demand generation, was recently named the #2 rising agency US B2B marcomms agency in The B2B Marketing US Agencies Benchmarking Report 2021.
Along with the rising star title, The ABM Agency ranks #3 in US agencies specializing in account-based marketing, and #44 out of US marcomms agencies overall.
President of The ABM Agency, Vincent DeCastro, said, “We had a big 2020, and being recognized by B2B Marketing was a great way to continue the momentum. As account-based marketing continues to be a driving force for B2B industries, we’ve been able to help both current and new clients take advantage of more nuanced targeting capabilities and digital marketing strategies that lead to a greater ROI.”
He continued, “B2B Marketing is one of the most trusted industry publications out there, and the competition among marcomms agencies is fierce. We’re incredibly honored to be on both the top agencies rankings as well as the rising stars list.”
The top 50 US marcomms agencies were ranked according to the following numbers:
US gross income in $m in most recent financial year,
US gross income YoY change in $m,
YoY US gross income percentage change
US headcount in 2021
US YoY headcount percentage change
Rank in 2020
Change in rank
The agencies topping the list were Merkle B2B, Bader Rutter, Iris Worldwide, and MSQ B2B.
The Rising Stars category, which included US-based agencies that reported the largest increase in US gross income year on year as a percentage, used similar numbers for ranking:
YoY US gross income % change
US gross income in $m in most recent financial year
US gross income YoY change in $m
Rank in main league table
Other rising star winners included Velocity Partners, MOI Global, and The Mx Group.
See the full rankings and download the B2B Marketing US Agencies Benchmarking Report 2021 here.
What’s Next for The ABM Agency?
As The ABM Agency continues to grow and expand its offerings in account-based marketing and demand generation, DeCastro and his team will embrace the remote working lifestyle. This allows them the flexibility and opportunity to hire talent outside of the Atlanta homebase and work with both domestic and international clients.
Along with ABM pilot campaigns for mid-size companies, the team will also focus on creating 1:1 and 1:few account-based marketing programs for enterprise clients.
The ABM Agency’s past and current clients include AssuranceAmerica, Headspring, FLEETCOR, and Manhattan Associates.
DeCastro also serves as a thought-leader in the B2B digital marketing space, writing for B2B Marketing Magazine, Entrepreneur, and Business2Community.
