In order to execute an ABM campaign in 2020, you need a team filled with B2B experts-from forward-thinking copywriters to behind-the-scenes gurus. Find Vincent DeCastro’s article on creating a B2B marketing team here:

6 Skill Sets Every B2B Marketing Team Should Have On Its Roster

By Vincent DeCastro, President at The Advanced Business Metrics Agency

https://www.entrepreneur.com/article/355093