ATLANTA – November 17, 2025 – As AI-powered answer engines like ChatGPT, Gemini, and Perplexity fundamentally reshape the B2B buyer’s journey, The ABM Agency today announced a private workshop designed to equip senior marketing leaders with a strategic plan for this new landscape. “The CMO’s GEO Strategy Session” will be held in Atlanta on January 15, 2026, offering a complimentary, in-depth session for a select group of 20-40 VP-level and C-suite marketing executives from enterprise organizations.
With recent studies showing that 82% of B2B purchase decisions are now influenced by AI-generated answers, companies that fail to adapt risk becoming invisible to their target buyers. This executive workshop moves beyond tactical adjustments, providing a comprehensive framework for Generative Engine Optimization (GEO)—the new strategic discipline for ensuring a brand’s visibility, credibility, and authority within AI models.
“The playbook that B2B marketing has relied on for the last decade is being rapidly deprecated by AI,” said Vincent DeCastro, Founder and CEO of The ABM Agency. “Ranking #1 in traditional search is no longer a guarantee of being seen. If your brand isn’t the source of truth for AI, you won’t be part of the consideration set. This workshop is designed to give marketing leaders a board-ready plan to lead this transformation, realign their teams, and tie GEO investment directly to pipeline and revenue.”
The 2.5-hour session will guide attendees through building a 2026 GEO roadmap, covering critical topics such as:
- Building a Unified GEO Framework: How to integrate brand, PR, content, and demand generation into a cohesive strategy for visibility across AI platforms.
- Designing the Right Organization: Identifying the new roles, skills, and cross-functional partnerships required for successful GEO execution.
- Developing a Data-Driven ROI Model: How to reallocate budget from declining SEO returns to GEO growth and measure its impact on revenue.
- Presenting with Confidence: Structuring a board-ready deck to communicate the urgency and opportunity of GEO to the C-suite.
This event is ideal for senior B2B marketers from enterprise organizations who are responsible for long-term strategy and organizational design.
Event Details:
- What: The CMO’s GEO Strategy Session | Atlanta
- When: Wednesday, January 15, 2026, 7:30 AM – 10:00 AM EST
- Where: Atlanta, GA (Venue to be announced to registered attendees)
- Cost: Complimentary (by invitation or approved registration)
- Registration: Senior marketing leaders can request to join at https://abmagency.com/the-atlanta-b2b-marketing-leaders-blueprint-to-geo-aeo-transformation/
About The ABM Agency: The ABM Agency is a specialized B2B marketing firm that helps enterprise companies implement and scale account-based marketing (ABM) and Generative Engine Optimization (GEO) strategies. With a focus on driving measurable pipeline and revenue growth, The ABM Agency partners with marketing leaders to navigate complex market shifts and build durable competitive advantages.
