ATLANTA, GA – 8/6/2025 –
The ABM Agency, a global full-service account-based marketing agency specializing in enterprise 1:1 and 1:few ABM solutions, today announced the launch of its groundbreaking Generative Engine Optimization (GEO) services. This strategic expansion positions the agency at the forefront of AI-driven search optimization, specifically targeting enterprise clients in Manufacturing, Technology, SaaS, and Medical industries.
The new GEO services represent a natural evolution of The ABM Agency’s proven ABM methodology, applying the same precision targeting and account-specific strategies to optimize content for AI-powered search engines including ChatGPT, Google AI Overviews, Perplexity, and other generative platforms that are rapidly transforming how B2B decision-makers discover and evaluate solutions.
With over 68% of Google searches now triggering AI Overviews and AI-generated responses stealing an average of 36% of organic clicks, enterprise organizations face an urgent need to adapt their digital marketing strategies. Traditional SEO approaches, while still valuable, are insufficient for capturing visibility in the AI-driven search landscape where prospects increasingly rely on generative engines for research and decision-making.
“The convergence of account-based marketing precision with generative engine optimization represents a fundamental advancement in B2B marketing methodology,” said Vincent DeCastro, President at The ABM Agency. “Our clients in manufacturing, technology, SaaS, and medical industries are dealing with complex, multi-stakeholder buying processes where AI-powered research plays an increasingly critical role. Our GEO services ensure their expertise and solutions are prominently featured when target accounts conduct AI-assisted research.”
The ABM Agency’s proprietary ABM-Enhanced GEO methodology transforms traditional broad-based AI search strategies by applying account-based marketing targeting precision to AI search optimization. This approach ensures that GEO investments directly support the highest-priority business objectives while maximizing relevance and impact among target account stakeholders.
Key components of the ABM-Enhanced GEO methodology include:
Account-Specific Content Optimization: Development of comprehensive content ecosystems that address the unique challenges and requirements of target organizations while positioning solutions as optimal choices for their specific circumstances.
Multi-Stakeholder Targeting: Recognition that B2B purchasing decisions involve multiple stakeholders with different roles, responsibilities, and information needs, requiring sophisticated content strategies that address each stakeholder type within target accounts.
Funnel Stage Alignment: Strategic mapping of content to different stages of the B2B buyer journey, from initial awareness through final decision and implementation, ensuring AI search visibility supports progression through the entire purchasing process.
Technical AI Optimization: Implementation of advanced schema markup, semantic HTML structure, and E-E-A-T signals that maximize AI platform discovery and citation while maintaining readability and engagement for human audiences.
The ABM Agency’s focus on Manufacturing, Technology, SaaS, and Medical industries reflects deep understanding of the unique challenges and opportunities within these sectors.
Manufacturing: Complex supply chain considerations, regulatory compliance requirements, and long sales cycles demand sophisticated content strategies that address technical specifications, ROI calculations, and implementation timelines.
Technology: Rapidly evolving landscapes, technical evaluation criteria, and competitive differentiation require content that demonstrates deep technical expertise while addressing business impact and strategic alignment.
SaaS: Subscription-based models, integration requirements, and scalability considerations necessitate content that addresses both technical capabilities and business value propositions across different organizational levels.
Medical & Pharmaceutical: Stringent regulatory environments, clinical evidence requirements, and patient safety considerations demand authoritative content that meets compliance standards while demonstrating efficacy and value.
Organizations implementing The ABM Agency’s ABM-Enhanced GEO methodology typically experience:
40-65% improvements in brand mention frequency across AI platforms
25-45% increases in qualified lead generation
30-50% reductions in sales cycle length
Enhanced competitive positioning in AI-generated responses
These improvements stem from engaging prospects who arrive pre-educated about solutions and positioned to move quickly through the purchasing process while maintaining focus on the highest-value business opportunities.
The ABM Agency’s GEO services complement its existing portfolio of account-based marketing solutions, including:
1:1 and 1:Few ABM campaigns
Account-based demand generation
Full go-to-market strategy development
Sales enablement and training
MarTech integration and optimization
360-degree account reporting and attribution
The integration of GEO services with existing ABM capabilities creates powerful synergies that enhance the effectiveness of both approaches while delivering measurable business results.
Founded in 2009, The ABM Agency is a global full-service agency specializing in enterprise 1:1 and 1:few account-based marketing solutions. The agency partners with global enterprises in industries that impact the world, including Industrial Manufacturing, Technology, SaaS, Cybersecurity, Medical & Pharmaceutical, and Financial Services. With over 35 years of combined B2B expertise, The ABM Agency has helped hundreds of clients achieve.
