RoomReady selected Arketi Group, a high-tech B2B public relations and digital marketing agency, to develop and execute its digital marketing, public relations and thought leadership initiatives.
Headquartered in Normal, Ill., RoomReady is a leading provider of intelligent software and hardware that transforms meeting rooms from static spaces into centers for collaboration. Seeking greater visibility within the corporate technology market, RoomReady engaged Arketi to better tell its story of eliminating meeting room complexities, while driving greater productivity, reducing costs and creating consistent user experiences.
“We chose Arketi Group because of its ability to help us effectively communicate our strengths to corporate leaders and set us apart from the competition,” said Aaron McArdle, CEO of RoomReady. “Arketi has a tremendous amount of B2B technology experience to draw from, is incredibly easy to do business with and available when needed.”
Since launching its PR and digital marketing program, Arketi has revamped RoomReady’s sales story, refreshed the company’s website, developed keystone content – including a survey, bi-monthly blogs, and press releases – and is actively managing its social media presence.
“How many times have you arrived at a meeting, only to spend the first 10 or 15 minutes getting the technology to work? RoomReady is at the forefront of innovating the meeting room experience – from giving meeting leaders the ability to launch meetings with a single touch to creating an installation process that lasts days, not weeks,” said Mike Neumeier, APR, CEO of Arketi. “The company is realizing record growth in its market, and our team is excited to play a role in helping this thriving company achieve meaningful success.”
About RoomReady
At RoomReady, our goal is to help you check meeting tech complexity at the door. Our innovations allow you to launch a meeting and connect colleagues across the room or around the world with a single touch. And our rapid-install teams ensure you get all of this in days, not weeks. The end result? Greater productivity, reduced costs, and a consistent user experience. If your rooms cause more frustration than collaboration, go with the team that’s committed to continually improving the meeting experience – one room at a time. RoomReady: We innovate. You collaborate. For more information, visit https://roomready.com/.
About Arketi Group
Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cox, First Data, Featurespace, Mobile Labs, NCR, PRGX, Promethean and Technology Association of Georgia. For more information, call 404-929-0091 ext. 204 or visit www.arketi.com.
