Hear from industry leaders as they discuss the next-gen MarTech stack, the power of omnichannel content platforms, the shift from campaigns to always-on customer journeys, and how AI is evolving from a feature to a foundational marketing powerhouse. Stay ahead of the curve, future-proof your marketing, and be part of the conversation driving innovation. Don’t miss this chance to connect, learn, and lead!

Jarrod Gingras, Managing Director and Principal Analyst at Real Story Group, will moderate the panel. Jarrod authored The Right Way to Select Technology and has over 25 years of experience advising global brands on digital transformation and content technology.

Panelists will include:

  • Mahesh Chandrappa, VP of Performance Marketing at State Farm. Mahesh’s executive role includes using data to derive actionable business insights leading to significant customer satisfaction.
  • Tia Cummings-Hopkins, Co-Founder and CEO of 925 Consulting. 925 Consulting is a boutique consulting company that offers marketing strategy, planning, and execution services to Black-owned businesses across a variety of industries. Tia has over 17 years of brand marketing experience across companies like Johnson & Johnson, Kellogg’s, IHG Hotels & Resorts, and Procter & Gamble.
  • Jake Isaac, VP of Web & Marketing Product Development at IHG Hotels & Resorts. In that role, Jake drives CRM, AI, and marketing technology to create meaningful customer connections at scale
  • James Maclachlan is the Global VP of Visual Content Management at The Coca-Cola Company. He oversees digital products and services, including Digital Asset Management, Digital Shelf, Social Media, Scalable Content and Packaging Artwork platforms.

Attendees will gain actionable perspectives on the trends poised to reshape 2025 and beyond and tap into a network of fellow innovators and leaders, including the Marketing Society Board.

Event Date: Wednesday, February 26, 2025

Event Time: 6:00 PM – 8:00 PM

Location: Microsoft in Atlanta

Register for the event.