Cable giant Comcast has pledged to help 80 small Black-owned businesses in metro Atlanta with consulting, media and creative production services in the coming year.

Called Comcast Rise, the Philadelphia-based company plans to spend millions helping Black-owned companies that it says have been hit hard by the coronavirus pandemic ― including restaurants, salons and professional services.

Rise is part of Comcast’s $100 million diversity, equity and inclusion initiative it launched last summer in the wake of protests over racial and economic injustice.

Metro Atlanta-area businesses getting help include Harold’s Chicken and Ice Bar in Marietta, for which Comcast will help supply media services; and Atlanta skincare company Harlem Zen, which will receive Comcast consulting support.

“We are thrilled to support Black-owned small businesses here in Atlanta through the Comcast RISE program,” Comcast Regional Senior Vice President Jason Gumbs in a press release. “This program was created with the intention of helping small businesses impacted by the pandemic navigate this very challenging time.”

About Comcast

Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with two primary businesses, Comcast Cable and NBCUniversal.  Comcast Cable is one of the nation’s largest video, high-speed internet, and phone providers to residential customers under the XFINITY brand, and also provides these services to businesses.  It also provides wireless and security and automation services to residential customers under the XFINITY brand.  NBCUniversal operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts. Visit for more information.