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ATLANTA, GA — July 14, 2016 —Jay Simons, president of Atlassian, a team collaboration software company, will keynote this year’s Venture Atlanta conference. Representing those few companies that have gone public in the last year, Simons will share his exerience and lessons learned in leveraging a disruptive business model to build a profitable, multi-billion dollar company. The highly anticipated, annual two-day Venture Atlanta showcase event will be held November 2-3 at the College Football Hall of Fame in Atlanta.

Profitable since 2005 and now worth over $5 billion on the open market, Atlassian grew its business without a traditional sales team. Joining Atlassian in 2008 and currently responsible for all revenue-generating activities, Simons has contributed significantly to the company’s pioneering efforts to develop a high-velocity, low-touch sales model. He has overseen the company’s global expansion, introduction of a disruptive approach to “freemium,” whereby the company donates all proceeds to a charitable cause, and its growing worldwide customer community programs.

“Jay is a unique executive who has helped build one of the most innovative software companies that exists today,” said Alex Estevez, venture partner at Accel Partners and also a Venture Atlanta board member. “His firsthand experience with Atlassian’s disruptive go-to market model offers a rare window for entrepreneurs and venture capitalists to better understand this new approach to building great products and companies. Jay thinks disruptively, leads collaboratively and inspires collectively, and we are privileged to have him present as this year’s keynote.”

Simons has more than 18 years of experience in the software industry. He began his career at Plumtree Software, where he held a variety of senior marketing and sales roles. Significantly, he oversaw Plumtree’s expansion throughout Europe and AsiaPacific. When Plumtree was acquired by BEA Systems in 2005, Simons became vice president of Marketing for BEA Systems, which was acquired by Oracle in 2008. Simons’ keynote address will take place on Wednesday, November 2, at 12:30 p.m. Venture Atlanta showcases the most promising technology companies located in Georgia and its expanded footprint of Texas to Washington, D.C., that are at both early and later stages and seeking to raise capital in the next 12 to 18 months.

How to Apply or Register
Applications for presenting companies are currently being accepted through August 31 and are available online at There are no application fees and chosen presenters will attend the conference and present their companies and products to hundreds of investors, venture capitalists, and other entrepreneurs and leaders in the technology ecosystem free of charge. To be considered, please submit a two-page summary and application by August 31, 2016. For more information and to register for the event, visit

About Venture Atlanta
Venture Atlanta, Georgia’s technology innovation event, is where the region’s most promising tech companies meet the country’s top-tier investors. As the region’s largest investor showcase, Venture Atlanta connects local entrepreneurs with local and national venture capitalists, bankers, angel investors and others who can help them raise the capital they need to grow their businesses. The annual nonprofit event is a collaboration of three leading Georgia business organizations: Atlanta CEO Council, Metro Atlanta
Chamber and the Technology Association of Georgia (TAG). For more information, visit

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