TAG CRM/CX and Data Science & Analytics Presents: Create and Keep Net Promoters: The Intersection of CRM, Analytics & CX

Today’s most successful businesses optimize decision making and improve the customer experience through meaningful insights and data driven decision making. Analytics derived from CRM and marketing data are at the heart of the best practices found in these organizations. Join Atlanta business leaders for an interactive discussion about relevant techniques, best practices and key learnings from their own journeys.

Thursday, July 18, 2019
7:30 - 9:00 AM 
7:30 AM - Registration, Breakfast and Networking
8:00 AM - Program

TAG North Metro 
4400 North Point Parkway 
Suite 155
Alpharetta, GA  30022

Speakers:

Alisa Barber, VP Program Services, FIS
As VP of Program Services at FIS, Alisa leverages advanced data analytics to help the company’s client financial institutions drive new customer acquisition and engagement. She has more than 20 years  of expertise in both B2C and B2B marketing with specialization in payments, financial services and technology solutions. She has held a variety of sales and marketing leadership roles with FIS and Radiant Systems and is a six-time Markie Winner.


Julie Hadden, EUX Leader for Supply Chain & Merchandising Systems, The Home Depot
Julie is an Experience Architect and Design Strategist specializing in Search and Behavioral Data to create optimized user experiences, solve complex business problems, promote product launches and inform roadmaps for strategic growth. She has applied her thinking in successful efforts with clients across multiple industries including technology, banking, retail, and utilities, including clients such as IBM, The Coca Cola Company, TSYS, Recall, Wells Fargo, Georgia Natural Gas, Worldpay, and most recently, The Home Depot.


Carolyn Muise, VP Customer Advocacy & Experience, NCR
Carolyn Muise is VP, Customer Advocacy & Experience at NCR, where she serves as the lead customer advocate and drives the customer experience strategy across the enterprise.  She builds upon the "customer-first" mentality and leverage technology, processes and our iNCRedible employees to delight customers across the globe.  Her focus will be to expand our listening posts and leveraging real-time data insights to get a pulse on customer satisfaction along the customer life cycle.


Lisa Fiondella, Vice President - Analytics Products, Experian Inc. 
Lisa is responsible for commercialization of the Experian Analytics product line with an emphasis on developing and commercializing advanced analytic products across the customer lifecycle.  Prior to Experian Lisa has held senior leadership roles in data, analytics and decisioning at Reed Construction Data, Fiserv and Equifax as well as leading her own B2B sales and marketing analytics practice. 

DATE/TIME:

Thursday, Jul 18, 2019 7:30 AM to
Thursday, Jul 18, 2019 9:00 AM