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Jul 28 2010
Jul 28 2010
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TAG Customer Relationship Management
Welcome!
Holding on to a customer costs a fraction of what it takes to get a new one. Billions have been spent on Customer Relationship Management systems to preserve good customer relationships, and yet many companies still have to contend with too much churn and too many missed opportunities.
TAG CRM focuses on how successful companies implement customer relationship management. Topics include software solutions, cutting the cost of using your CRM solution, approaches leading to the highest customer satisfaction scores, and best practices for improving data quality.
Visit TAG Customer Relationship Management's community group page here!
OUR MISSION
1. To create a platform for exchanging ideas related to the selling, servicing and marketing of your customers
2. To promote the education of customer relationship management technologies and processes
3. To provide CRM domain expertise through guest speakers and panelists
4. To deliver a high quality networking organization for CRM technology and business professionals
OUR AUDIENCE
The TAG CRM Society is a diverse group of professionals ranging from staff to executive management focused in all areas of customer relationship management. TAG CRM includes members from various roles and departments such as Information Technology, Sales, Customer Service and Marketing.
Interested? Join our mailing list - make sure to check off the Customer Relationship Management affinity group.
2010 Calendar
January 14th - The State of the CRM Industry
March 11th - "People: The Type of CRM People that Make a Difference"
May 18th - "Creating a WOW Customer Experience by Integrating BPM and CRM"
July 8th - Leading Edge CRM Technology
September 9th - Mobile CRM
November 11th - CRM Case Study
(All events start at 7:30am and are located at the Oracle building on Abernathy Road)
TAG Gold Level Sponsor
Meeting Summaries/Presentations:
March 11, 2010 Meeting Summary:
The March meeting included two experienced executives who had extensive experience tackling the people, process and technology issue that faces all organizations implementing CRM solutions. As CRM-related positions demand a mix of people with marketing expertise, sales track records, customer service achievements, technical skills and analytical capabilities, organizations are refining the profile of the ideal CRM project team. Nathan Orwig, Vice President IT for McKesson Corporation and Jeff Facteau, PhD, Vice President of Professional Services for PreVisor, shared a lively and interactive discussion with the audience on the qualifications and attributes companies want involved in their projects.
In summary, the March CRM meeting demonstrated that CRM continues to rely on people, process and technology. Different organizations may prioritize the three pillars of implementations differently, but all organizations agree that all three are critical for success.
Join us for our next meeting on May 18 as we bring together a panel of leaders who know how to align BPM and CRM to take the customer experience to the next level. Register here.
TAG CRM Society Board
Graham Clark |
Chair |
Touchbase |
David Gearhart |
Membership |
SAP, America |
Dustin Johnson |
Events |
PreVisor |
Alan Fralick |
Alliances |
Alvarez & Marsal |
Senour Reed |
Alliances & Membership |
Jabian Consulting |
Wayne Ellington |
Sponsorship |
Spartan Technologies |
Scott |
Alliances |
Apex IT |
Windham |
Membership |
MDI |
Jim |
Alliances |
Independent |
Margaret Wise |
Events |
Zero2Ten |
William Edmett |
Alliances |
Primus Software |
