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TAG Customer Relationship Management
Welcome!
Holding on to a customer costs a fraction of what it takes to get a new one. Billions have been spent on Customer Relationship Management systems to preserve good customer relationships, and yet many companies still have to contend with too much churn and too many missed opportunities.
TAG CRM focuses on how successful companies implement customer relationship management. Topics include software solutions, cutting the cost of using your CRM solution, approaches leading to the highest customer satisfaction scores, and best practices for improving data quality.
Visit TAG Customer Relationship Management's community group page here!
OUR MISSION
1. To create a platform for exchanging ideas related to the selling, servicing and marketing of your customers
2. To promote the education of customer relationship management technologies and processes
3. To provide CRM domain expertise through guest speakers and panelists
4. To deliver a high quality networking organization for CRM technology and business professionals
OUR AUDIENCE
The TAG CRM Society is a diverse group of professionals ranging from staff to executive management focused in all areas of customer relationship management. TAG CRM includes members from various roles and departments such as Information Technology, Sales, Customer Service and Marketing.
Interested? Join our mailing list - make sure to check off the TAG Customer Relationship Management affinity group.
Connect with TAG CRM!
2012 Calendar
January 19, 2012 - The State of the CRM Industry
March 15, 2012 - Using Actionable Intelligence to Maximize CRM Results
May 17, 2012 - Customer Metrics and Analytics to Maximize your ROCI in a Small World
June 21, 2012 - Customer Centric Organization in a Global World
September 20, 2012 - Where Georgia Leads in CRM
November 15, 2012 - Annual CRM Case Study
(All events start at 7:30am and are located at the Oracle building on Abernathy Road)Past Events
January 14th, 2010 - The State of the CRM Industry
March 11th, 2010 - "People: The Type of CRM People that Make a Difference"
May 18th , 2010- "Creating a WOW Customer Experience by Integrating BPM and CRM"
July 8th, 2010 - Leading Edge CRM Technology
September 9th, 2010 - Mobile CRM
November 11th, 2010 - CRM Case Study
Jan 20, 2011 -State of the CRM Industry
Mar 17, 2011 - CRM Business Intelligence in 2011
May 19, 2011 - CRM Integration: Connecting the clouds and what it means for the business
Jul 21 , 2011 - International CRM: Building multi-national customer relationships
Sep 15, 2011 - Social CRM: Is the hype still hype or have we found true ROI?
Nov 17, 2011 - CRM Case Study
TAG Gold Level Sponsor
Meeting Summaries/Presentations:
March 11, 2010 Meeting Summary:
The TAG CRM Society looked at the technology aspects of CRM. Social media & cloud computing are emerging technologies that are dramatically changing organizations interactions with its customers. Four expert panelists demonstrated how they are using these leading edge technologies to better understand, communicate and sell to their customers. The guest panelists included Katrina Bentley, Director, CRM & Commercial Academy, BCD Travel; Kim G. Sergent, Director, Channel Marketing, Electronic Banking Services, Fiserv; Richard Stern, Senior Vice President, Global Marketing, Jacada; and Bill Edmett.
In summary, the July TAG CRM meeting demonstrated that CRM projects continue incorporate innovations from other areas of software development. The four panelists highlighted the need for companies to focus on the business requirements and overall mission to better understand how social media can assist in completing those objectives. In addition, our panelists explained that companies are still in the early days of utilizing social media and still working out the details for how to best use social media in their everyday business.
For a few excerpts from the panelists, click here
Join us for our next meeting on September 9th. Register here.
TAG CRM Society Board
| Chair | ||
| Alliances | Customer Effective | |
| David Gearhart | Membership | SAP, America |
| Chad McCloud | Events | Jabian Consulting |
| Bjarke Ormstrup | Events | PBD |
