TAG Customer Relationship Management

Welcome!

Holding on to a customer costs a fraction of what it takes to get a new one. Billions have been spent on Customer Relationship Management systems to preserve good customer relationships, and yet many companies still have to contend with too much churn and too many missed opportunities.

TAG CRM focuses on how successful companies implement customer relationship management. Topics include software solutions, cutting the cost of using your CRM solution, approaches leading to the highest customer satisfaction scores, and best practices for improving data quality. 

OUR MISSION

1. To create a platform for exchanging ideas related to the selling, servicing and marketing of your customers

2. To promote the education of customer relationship management technologies and processes

3. To provide CRM domain expertise through guest speakers and panelists

4. To deliver a high quality networking organization for CRM technology and business professionals

OUR AUDIENCE 

The TAG CRM Society is a diverse group of professionals ranging from staff to executive management focused in all areas of customer relationship management. TAG CRM includes members from various roles and departments such as Information Technology, Sales, Customer Service and Marketing.

Interested? Join our mailing list - make sure to check off the Customer Relationship Management affinity group.

2009 Calendar

January 22nd - The State of the CRM Industry

March 12th - The Use of Web Technologies to Drive Enhanced CRM in Healthcare

May 14th -" My Budget Has Been Cut, Where is the Biggest ROI for My CRM Money?"

July 16th - "Starting from Scratch, Where Do I Begin My CRM Journey?"

September 24th - CRM Case Study

November 12th - TBD

(All events start at 7:30am and are located at the Oracle building on Abernathy Road)

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Meeting Summaries/Presentations:

March 12, 2009 Meeting Summary: 

In March, Mark Fordyce and Rajiv Kudesia presented to the TAG CRM society on The Use of Web Technologies to Drive Enhanced CRM in Healthcare.  Mark and Rajiv discussed the challenges and obstacles in their internal implementation of CRM and outlined several key concepts to help bridge the gap between end users and CRM technology.  McKesson faced many of the same challenges that many enterprises are dealing with today.  McKesson found that extending CRM capability through a sales portal and having sales end users drive the design resulted in highly adopted SFA and quicker access to disparate information.  In addition, McKesson used the technology consolidation project as an opportunity to encourage cross-sales team collaboration.  This improved forecasting and created process enhancements in addition to increased efficiencies.

Join us for our next meeting on May 14 as we hear how local industry leaders are getting the most from their CRM solution while meeting the challenges presented by today's economic climate head-on. Register here.

TAG CRM Society Board