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May 22 2012
May 22 2012
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Social Selling
Your Customer has Moved. Welcome to the World of Social Selling
Sales and marketing approaches have been flipped upside down with the explosion of social media. What worked 3 years ago, doesn’t work now. Social media has brought with it a profound global shift in communications that favors relationships over contacts, eliminates cold calling, and puts the buyer in control of the sales process.
This course combines social media technology training and a sales training methodology called SellXL (Selling at the Executive Level). Both are needed to succeed in today’s digital economy. The program will include easy to implement, practical “how to” sales and technology ideas for engaging buyers and customers in a social sales world.
The course is designed to help salespeople shift their mind set from transactional to relational selling, which is at the heart of the disruption that sales teams are facing in today’s selling environment. Today’s social savvy buyers are “starting the sales process without a salesperson’s involvement” using the internet and social media. If your salespeople are entering the sales cycle at the RFP stage, it is highly likley that they’ve already lost the deal.
The program is fast-paces and interactive. Since sales success relies on more than just technology, the program combines social media skills development with sales skills learning.
Class Options
Contact Amanda Shook at ashook@tagonline.org or 404-920-2023 for details.
About Barbara Giamanco
Talent Builders CEO, Barbara Giamanco is the co-author of The New Handshake: Sales Meets Social Media. An experienced sales and social media consultant, speaker and coach, Barb works with sales teams to help them leverage social media to explode sales performance. She has a proven, 30-year track record in generating sales and capped a corporate career at Microsoft, where she led sales teams and coached executives. Throughout her sales career, Barb has sold $1B in products and services.
A sought after speaker and trainer, Barb speaks frequently on the topics of social media and the new world of social selling. She has keynoted executive events and facilitated programs with thousands of executives who consistently rate her as "exceeding their expectations".
Barb's new book - The New Handshake: Sales Meets Social Media was published in August 2010 and is quickly becoming a popular resource for companies looking to understand how to integrate social media into their sales process. Barb has the business and sales experience, coupled with a deep knowledge of how to use technology to enable the sales process. She has been using social media in her own business for more than 7 years.
As an active member of the business community, Barb serves as the Atlanta Chapter President of Sales Marketing Executives International (SMEI) and as Chair for the Atlanta Women in Business 2012 conference. Reach her at 404-647-4925 or on the web at: www.talentbuildersinc.com www.thenewhandshake.com
About Kent Gregoire
Kent Gregoire has helped many professional sales organizations supercharge their sales efforts as the founder and CEO of Responsibility Centered Leadership.
An entrepreneur for more than 20 years, Kent founded and served as CEO of more than a dozen fast-growth businesses in a wide range of industries. He guided these enterprises through all phases of their business cycle, including start- up, sales, growth, and repositioning. Gregoire eventually exited his companies by selling to strategic buyers, private equity funds, and individuals when opportunities to maximize value presented themselves.
Along the way, Kent gained immeasurable expertise in every aspect of the sales process and in particular the buying process. He became extremely well versed in the finer points of targeting the right executives upon whom to focus his sales efforts. He learned what it takes to create, maintain and leverage relationships with these individuals by thoroughly analyzing and understanding their business needs. His experiences also taught him how to get past gatekeepers and into executive suites, how to be perceived as a trusted advisor to those who make key buying decisions, and how to win the most lucrative business.
This background makes Kent ideally suited to train sales pros and coach sales managers in successfully navigating the often intricate process of complex selling. Anyone who wishes to learn more about enabling sales professionals to gain a sustainable competitive advantage in accessing and influencing senior purchasing executives, Kent is ready to listen, 404-949-0199 or kent@rcl-inc.com. You may also visit www.rcl-inc.com .
