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OneEighty 2009
OneEighty
A New Look at Today’s Major Technology Trends
The Georgia Tech College of Management and TAG have collaborated to design OneEighty, a series of workshops to help technology professionals increase their business acumen and become stronger strategic partners within their organizations. OneEighty new way of looking at the major trends in the technology industry. In today’s quickly evolving environment, it is essential for technology professionals to take a different look at the industry’s issues. Technology professionals will leave each session with timely information and new insights.”
In 2009, Georgia Tech professors provide overviews of today’s best thinking on business topics related to Sustainability, Green IT, and Environmental Scorecards , Risk and Total Quality Management in Technology Development Projects and Branding and Information Technology.
Sustainability, Green IT, and Environmental Scorecards (April 29, 2009)
Green IT and Environmental Scorecards
April 29, 8:30am-12:00pm
Dr. Mark Ferguson, Associate Professor
In the first session we will explore what the fuss is all about over environmental issues in the IT industry. Dr. Ferguson will lead a discussion on what Green IT looks like from the buyer’s and seller’s perspective. Energy usage and environmental regulations are on the agenda as are case studies on exploring secondary market strategies in the IT industry. Participants will learn the definition and importance of an environmental scorecard and go through a case study of a scorecard project step-by-step.
Risk and Total Quality Management in Technology Development Projects (June 25, 2009)
The Impact of Total Quality Management on Corporate Performance
June 25, 8:30am-10:00am
Dr. Vinod Singhal, Professor & Associate Dean for MBA Programs
Dr. Singhal will take participants through a discussion of the financial benefits of implementing TQM (total quality management) effectively. The benefits vary by organizational characteristics and the maturity of TQM implementation. You will learn how organizations can link quality initiatives to financial results. Insights will be offered on how to effectively implement TQM and convincing management to invest in TQM.
Implementing Strategy Through Portfolios of Projects
June 25, 10:30am-12:00pm
Dr. Stelios Kavadias, Associate Professor
As systematic project management knowledge is applied to an increasingly wide range of “non-routine” activities, such projects are becoming an increasingly large and important part of project management. Projects become vehicles for executing the organization’s strategy. Their position in the portfolio of all strategic activities must be defined and understood. Dr. Kavadias will present several methods for linking project management knowledge with strategy deployment and portfolio management.
OneEighty: Branding and Information Technology (Aug 18, 2009)
Branding and Information Technology
Dr. Goutam Challagalla, Associate Professor & Associate Dean for Executive Programs
August 18, 8:30am-12:00pm
A firm’s brand name is one of its most valuable assets. This session will increase your understanding of important issues in planning and evaluating branding strategies. Dr. Challagalla will provide you with a model to make better branding decisions and open a forum on applying these principles in a high tech environment. At the end of the session, participants should understand the importance of brands and be knowledgeable about and able to apply instruments to create, monitor, and manage brands.
Logistics
| Date and Location: | Georgia Tech College of Management, Midtown 800 West Peachtree Street NW, Atlanta, GA 30308 |
| Agenda and Times: | 8:30—12:00 p.m. |
| | |
| To Register: | Register online at the links above, email ashook@tagonline.org or call 404-817-3333 |
