Geek Out Marketing Technology

 

April 27   |   The Loudermilk Center


 

The conference – designed for marketing technologists, by marketing technologists—includes interactive sessions with marketing practitioners. Sessions will explore key industry challenges as experts share case studies, best practices, and insights on mastering the dynamic landscape of marketing technology. 

 

Highlights from 2017 GeekOut

 

 

 KEYNOTE SPEAKERS

Jonathan Tam, Research Director at SiriusDecisions

Jon came to SiriusDecisions from Catalent Pharma Solutions, where he was a SiriusDecisions client for more than two years. Catalent provides advanced delivery technologies and development solutions for drugs, biologics, and consumer health products. In his role as director of global digital and direct marketing, Jon built a Marketing Center of Excellence for executing business unit marketing plans; introduced personas and buyer's journey analyses; implemented the Demand Waterfall, hired and grew a lead development team; and launched new digital programs that led to triple-digit improvements in traffic, lead generation and awareness ahead of the company's IPO in 2014.

Building the Capability-led Marketing Tech Stack

Technology seemingly exists for everything marketers desire: from Web site personalization and content marketing to planning and budgeting. This doesn’t mean that marketing requires or even would benefit from having every technology available. Rather, leaders must understand the capabilities they require and have the right combination of expertise, process and technology required to deliver them. This presentation will provide the following benefits:

What you'll take away:

  • Understanding of the key capabilities required by B2B marketing organizations
  • How to evaluate your organization’s capabilities, or lack thereof, when designing the technology stack
  • Insight on how to define the processes, expertise and technology required to enable each of the capabilities your marketing organization requires

 

  

David Cummings, CEO of Atlanta Ventures

David has been an entrepreneur all his life. In early 2007, David co-founded Pardot, which was recognized by Inc. magazine as the 172nd fastest growing company in 2012, and shortly thereafter Pardot was acquired by ExactTarget and then Salesforce.com. David was subsequently named the Ernst & Young Entrepreneur of the Year winner in the deal category. Most recently, David founded the Atlanta Tech Village, which at 103,000 sq ft is the largest technology entrepreneur center in the Southeast. The Atlanta Business Chronicle named David one of the 100 most influential Atlantans and Atlanta Magazine named David one of the 55 Most Powerful Atlantans.

Predictions From MarTech’s Top Geek – A Fireside Chat with David Cummings

Serial entrepreneur David Cummings is one of the pioneers of the MarTech industry. With the founding of Pardot in 2007 David fueled the growth of marketing automation solutions, introducing powerful and user-friendly technology into the marketing suite. Since that time marketing departments and marketing have never been the same.

Get a peek inside the rapidly changing MarTech environment as David sees it, and what he predicts are the technologies you should be looking at next. And along the way David will let us in on some entertaining and informative stories from Pardot, SalesLoft, and Terminus – stories that helped to shape the MarTech landscape as we know it today.

 


 

 

Join the conversation:

#TAGGeekout

 

Agenda

*Subject to Change

 

9:30 -10:00 AM

Registration Open

10:00 - 10:50 AM

Keynote Speaker - Jonathan Tam, SiriusDecisions

 

Automation Track

Data Driven Marketing Track

Customer Experience Track

11:00 - 11:45 AM                       

People & Process vs Technology & Automation
Leeann Berner, VP of Marketing, MemberSuite

Data-Driven eCommerce Marketing
Holly Bounds, Global Digital Commerce Leader, GE Energy Connections

Rapid Fire: Let’s Talk About Customers’ Needs
Building and Maintaining Consumer Digital Experiences
Nick Miklowski, Enterprise Solutions, PMG
Rapid Personalization
Graham Engebretsen, Senior Director, Strategy, Rightpoint

12:00 - 1:30 PM

Lunch with Panel Discussion - Technology Leading the way with Sales and Marketing Alignment

1:30 - 2:00 PM

Facilitated Peer to Peer discussion

2:10 – 2:50 PM                                                                                     

There's Nothing Automated About Marketing
Jeff Perkins, CMO, QASymphony

Rapid Fire: Drilling into Data
Power of Data-Driven Marketing Technology
Amy M. Drooker, Senior Client Implementation Partner, rDialogue
Actionable: 3 steps to Strategy-changing Marketing Insights & Analytics
Rob Kischuk, CEO & Founder, Converge

Stop Passing The Baton, Start Rowing the Boat
Cassie Nelson,, Marketing Manager, Salesfusion

3:00 - 3:50 PM

Rapid Fire: Automate or Die Trying
The Secret to CX: Integrating Marketing Automation and Content Management
Chris Spears, Chief Marketing Technology Officer, Arke Systems
10 Things Every Business Should Automate (And How To Do It)
Steve "Kaz" Kasinetz, CEO, Kazmania

Data Driven Marketing
Rudy Augsburger, VP Advanced Business Solutions, Equifax

How to bring multi-touch attribution to your marketing mix.
Dan Earle, Sr. Account Executive, Arketi Group

4:00 - 5:00 PM

Fireside Chat with David Cummings

5:00 - 6:30 PM

Cocktail Reception

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  


 

Thank you to our Sponsors

 

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