The conference – designed for marketing technologists, by marketing technologists—includes interactive sessions with marketing practitioners. Sessions will explore key industry challenges as experts share case studies, best practices, and insights on mastering the dynamic landscape of marketing technology.
Jonathan Tam, Research Director at SiriusDecisions
Jon came to SiriusDecisions from Catalent Pharma Solutions, where he was a SiriusDecisions client for more than two years. Catalent provides advanced delivery technologies and development solutions for drugs, biologics, and consumer health products. In his role as director of global digital and direct marketing, Jon built a Marketing Center of Excellence for executing business unit marketing plans; introduced personas and buyer's journey analyses; implemented the Demand Waterfall, hired and grew a lead development team; and launched new digital programs that led to triple-digit improvements in traffic, lead generation and awareness ahead of the company's IPO in 2014.
Building the Capability-led Marketing Tech Stack
Technology seemingly exists for everything marketers desire: from Web site personalization and content marketing to planning and budgeting. This doesn’t mean that marketing requires or even would benefit from having every technology available. Rather, leaders must understand the capabilities they require and have the right combination of expertise, process and technology required to deliver them. This presentation will provide the following benefits:
What you'll take away:
Understanding of the key capabilities required by B2B marketing organizations
How to evaluate your organization’s capabilities, or lack thereof, when designing the technology stack
Insight on how to define the processes, expertise and technology required to enable each of the capabilities your marketing organization requires
David Cummings, CEO of Atlanta Ventures
David has been an entrepreneur all his life. In early 2007, David co-founded Pardot, which was recognized by Inc. magazine as the 172nd fastest growing company in 2012, and shortly thereafter Pardot was acquired by ExactTarget and then Salesforce.com. David was subsequently named the Ernst & Young Entrepreneur of the Year winner in the deal category. Most recently, David founded the Atlanta Tech Village, which at 103,000 sq ft is the largest technology entrepreneur center in the Southeast. The Atlanta Business Chronicle named David one of the 100 most influential Atlantans and Atlanta Magazine named David one of the 55 Most Powerful Atlantans.
Predictions From MarTech’s Top Geek – A Fireside Chat with David Cummings
Serial entrepreneur David Cummings is one of the pioneers of the MarTech industry. With the founding of Pardot in 2007 David fueled the growth of marketing automation solutions, introducing powerful and user-friendly technology into the marketing suite. Since that time marketing departments and marketing have never been the same.
Get a peek inside the rapidly changing MarTech environment as David sees it, and what he predicts are the technologies you should be looking at next. And along the way David will let us in on some entertaining and informative stories from Pardot, SalesLoft, and Terminus – stories that helped to shape the MarTech landscape as we know it today.
10:00 Welcome & Keynote
11:00 Breakout Sessions
11:45 Breakout Sessions
2:00 Breakout Sessions
2:45 Peer-to-Peer Discussion
Join us for a discussion around pain points and best practices as we focus on the following key marketing topics:
Marketing organization structure
ROI and Analytics
Account Based Marketing
4:30 Technology Fast Pitch
Join us as local martech companies each present a cool feature, lightning demo or quick case study of their solution. You won’t want to miss a second of this session. It will move fast and provide great insights to some of the coolest technology available to marketers today.