On August 23rd in Atlanta, our event speaker is JC Quintana who will take us through interactive exercises focused on designing great customer experiences. Thanks to our podcast sponsor SalesWise, you can listen to JC's podcast interview to understand why relationships are key to business success: http://bit.ly/TAGSalesJC. Register for the joint TAG Sales Leadership and Marketing Socieities event here: http://bit.ly/2slB7pd.
CMO Roundtable Reveals: Which Marketing Metrics Matter – What’s Actionable and Why
There has never been more pressure on CMOs to deliver growth and ROI. C-suite expectations have increased as marketing budgets (Gartner says 12-14% of revenue for 2017) and technology and digital investments have grown. Measuring results is mission critical. This session seeks to capture lessons learned – how it’s done, insights and best practices, along with key metrics leveraged to ensure continued funding and build internal influence.
Helping marketing professionals create revenue and profit growth strategies for their companies. Marketing, when executed correctly, leads to higher sales and greater profits. That’s the focus of TAG Marketing, the only statewide association that is 100% focused on serving a membership of technology marketing professionals.
TAG Marketing society’s mission is to build a vibrant community of innovation and knowledge sharing for technology marketing professionals. We conduct quarterly forums designed to foster exchange of ideas around relevant and practical topics in technology marketing. We also host the annual Tech Marketing Awards to recognize innovators and celebrate successes.
With a membership comprised of representatives from many of Georgia’s leading corporate marketing and advertising departments, TAG Marketing provides valuable education, networking opportunities, and practical tools that help marketing professionals succeed in today’s environment.
Sponsoring the TAG Marketing society is a great way to position your company with a highly targeted and specialized audience. As a sponsor you will have a direct method of connecting with the leaders of Georgia’s marketing community.