Customer expectations are rising at a pace faster than most organizations can keep up. Billions have been spent on tools to create good customer relationships and experiences, and yet many companies still have to contend with too much churn and too many missed opportunities.
TAG CRM & CX focuses on how successful B2B and B2C companies implement and manage CRM & CX strategies and tools. Topics include creating Customer Experience strategies, software solutions, cutting the cost of using your CRM & CX solutions, approaches leading to the highest customer satisfaction scores, and best practices for improving data quality.
1. To create a platform for exchanging ideas related to the selling, servicing and marketing to your customers
2. To promote the education of customer relationship management and customer experience technologies and processes
3. To provide CRM & CX domain expertise through guest speakers and panelists
4. To deliver a high quality networking organization for CRM & CX technology and business professionals
The TAG CRM & CX society is a diverse group of professionals ranging from staff to executive management focused in all areas of customer relationship management and customer experience. TAG CRM & CX includes members from various roles and departments such as Information Technology, Sales, Customer Service and Marketing and the overarching role of Customer Experience.