Customer expectations are rising at a pace faster than most organizations can keep up. Billions have been spent on tools to create good customer relationships and experiences, and yet many companies still have to contend with too much churn and too many missed opportunities.

TAG CRM & CX focuses on how successful B2B and B2C companies implement and manage CRM & CX strategies and tools. Topics include creating Customer Experience strategies, software solutions, cutting the cost of using your CRM & CX solutions, approaches leading to the highest customer satisfaction scores, and best practices for improving data quality. 


1. To create a platform for exchanging ideas related to the selling, servicing and marketing to your customers

2. To promote the education of customer relationship management and customer experience technologies and processes

3. To provide CRM & CX domain expertise through guest speakers and panelists

4. To deliver a high quality networking organization for CRM & CX technology and business professionals


The TAG CRM & CX society is a diverse group of professionals ranging from staff to executive management focused in all areas of customer relationship management and customer experience. TAG CRM & CX includes members from various roles and departments such as Information Technology, Sales, Customer Service and Marketing and the overarching role of Customer Experience.




Upcoming Events



TAG CRM/CX Presents: Driving Customer Experience through Self-Service - Digital Transformation Nirvana! Featuring The Home Depot

TAG CRM/CX Presents: Driving Customer Experience through Self-Service - Digital Transformation Nirvana! Featuring The Home Depot

Driving Customer Experience through Self-Service - Digital Transformation Nirvana!

On-line Registration is closed but walk-ins are welcome. Please bring cash if you are walking-in to register. Thanks.

Date: May 24, 2018
Time: 7:30 am - 9:00 am
Location: Verint, 800 North Point Pkwy, Alpharetta, GA 30005
Cost: Members -$0/Non-Members - $20

7:30 am - 8:00 am - Registration
8:00 am - 8:05 am - Opening Remarks/Event Overview
8:05 am - 8:55 am - Panel Discussion & Q&A
8:55 am - 9:00 am - Closing Remarks/Adjourn

Leveraging self-service in your operations allows you to empower customer to help themselves anytime, anywhere, while simultaneously lowering your cost to serve and boosting customer satisfaction.

Join us for an interactive discussion with Home Depot and SunTrust - learn about journeys and lessons learned from these organizations on how to implement cutting edge self-service solutions that can transform the customer experience!





Prat Vemana
Vice President, Onlin
The Home Depot

Prat Vemana is vice president of Interconnected Experience. He is responsible for vision, strategy and roadmaps for online experiences and leads Product Management, Analytics, Data Sciences, Site Operations and User Experience Teams.


Prat joined The Home Depot in 2015. Previously, he was part of Staples e-commerce leading the global product and analytics teams. Prior to Staples, Prat worked in a broad range of industries, including travel, healthcare, finance and defense. Prat has a bachelor’s degree in computer science from the University of Madras and a master’s degree in global leadership and innovation from the Massachusetts Institute for Technology’s (MIT) Sloan School of Management.



Chris Fritz
Senior VP, Head of Digital Solutions
SunTrust Bank

Chris Fritz is Senior Vice President and Head of Digital Solutions for Treasury & Payment Solutions at SunTrust Bank.  In this role, his team delivers the full suite of the bank’s capabilities to commercial and institutional clients, including multiple cash management products, two client portals, and mobile platforms.

Chris brought over 20 years of experience to SunTrust including 20 years at JPMorgan where he started as a Relationship Manager for Middle Market companies and a Credit Underwriter on the Large Corporate team. Chris segued into multiple Internet product and strategy roles for both the Commercial Bank and Treasury where he eventually ran the Integrated File Management products, the Mobile channel, and Online Payments. Under his leadership both the Online Payments and Mobile products won Greenwich Associates awards for being best in class.

Chris studied Theology and Art at Wheaton College where he earned a Bachelor of Arts in Business and Economics. He also holds a Masters of Business Administration with concentrations in Strategy an e-Commerce from Northwestern’s Kellogg Graduate School of Management


Thursday, May 24, 2018 7:30 AM to
Thursday, May 24, 2018 9:00 AM


800 N Point Pkwy
Alpharetta, GA 30005-4124 US
800 N Point Pkwy
Alpharetta, GA 30005-4124
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