
Who was named the 2009 Technology Marketing Executive of the Year? Who and why did the chosen companies earn category awards for Corporate Repositioning, Marketing Tactic or Marketing to the C-Level? Tune into the TAG TV TAMY Awards video and learn this and more, such as exploring the Web 2.0 social media world with Penny McIntyre of The Coca Cola Company.
Learn who won awards now
McIntyre, The Coca-Cola Company senior vice president and general manager, Water, Tea and Coffee Divisions, delivered a keynote speech entitled “The New Rules of Brand Management - Leveraging New Media in the New Economy.” She shared the challenges and benefits of applying Web-based communications to reach buyers directly in the era of social media. An inside take on the do’s and don’ts of the new media world expanded to best practices of online brand management. Watch the McIntryre keynote now from the convenience of your office!
Organized by the TAG Marketing Society, each year the TAMY Awards ceremony recognizes a technology marketing executive who has made a positive impact, not on only their own company’s results, but also on the advancement of technology marketing as a whole. Companies competing for the coveted awards must be an emerging or large company that demonstrates excellence in creating and executing technology marketing programs.
“We’re extremely pleased with the quality of the submissions in this year’s competition,” said Stein Soelberg, TAMY Awards Co-Chair, TAG Marketing, commenting at the culmination of the May event. “In each case, these winners have differentiated themselves as marketing professionals and, importantly, in a competitive marketplace during one of the worst economies in the modern era. So, we extend sincere congratulations to all.”
Watch the keynote and learn about the Web 2.0 social media world, plus discover who won TAMY Awards
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