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TAG Marketing hosted the 2008 TAMY Awards on May 15th

Thursday, May 15, 2008

TAG Marketing hosted its annual TAMY Awards on May 15th. The winners were announced during a breakfast ceremony at Maggiano’s Little Italy, Cumberland Mall. Winners were recognized for demonstrating significant and measurable accomplishments in one of four specific award categories.

The winners of the 2008 TAMY Awards are:
• Corporate Reposition Award – Emerging Company - IP2Biz
• Corporate Repositioning Award – Large Company - Georgia Tech Research Institute (GTRI)
• Customer Marketing Award – Large Company -Vitrue
• Marketing for Growth Award – Large Company - Cbeyond, Inc.
• Marketing Tactic Award – Large Company - Xerox Mortgage Services

“We continue to be amazed at the ingenuity and results achieved by our TAMY Award applicants,” said Ed Gandia, TAG Marketing awards chair. “A special thanks goes to our panel of outstanding judges who faced difficult decisions in sorting through an excellent field of entries.”

The winners were selected from a qualified group of applications. Each applicant had to be currently active in technology in Georgia, and the marketing program entered must have been managed entirely from Georgia. In addition, the programs/tactics submitted must have been carried out primarily during calendar year 2007. All applications were reviewed by a panel of judges comprised of:
• Gary Brooks – Servigistics
• Don Campbell – Virtual Management Technologies (VMT)
• Dana Cogan – Carabiner Communications
• Michael Copenhaver – Computer Associates
• Dudley Larus – Technology marketing consultant

Also during the program was the announcement of the 2008 Technology Marketing Executive of the Year. Frank M. Grillo, executive vice president of marketing for Cypress Communications, was recognized for his outstanding leadership, career achievements and positive impact on technology marketing in Georgia.

After the winners were announced. Terrie O’Hanlon , CMO of Manhattan Associates, spoke to the group “Growing a Brand Beyond Its Core.” Her presentation addressed how a highly successful technology company can find it difficult to move perceptions beyond heritage value propositions. The session explored the internal and external challenges marketers face in expanding a brand beyond its core, and highlights practical ways marketers can build on the past without being trapped by it. During the presentation, Terrie shared examples from current brand initiatives to move market perception of Manhattan Associates beyond “warehouse software” to accurately reflect its relevance and leadership in the full scope of supply chain solutions.

The TAMY Awards were sponsored by Arketi Group, TAG Marketing’s 2008 gold sponsor, and TechLINKS, the event’s media sponsor.