Senior marketing technology executives packed a standing room only session on Thursday morning, July 17th to hear how leading CMOs market the marketing function internally across their organization and to their CEOs. To balance the conversation, two technology CEOs were on hand to explain the role of marketing within their organizations and the expectations of the marketing function. Key themes that emerged included: marketing needs to tie their programs to revenue directly, marketing needs to work intimately with the sales organization, marketing needs to over-communicate to all departments while speaking in their language, and finally, marketing needs to continually show ROI to be perceived as an investment rather than an expense.
-Sami Jajeh
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