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TAG/ATDC Entrepreneurs held their most recent meeting on October 2^nd. Mike Eckert, former CEO of The Weather Channel and Pathfire, Inc., presented on the rols trends play in business planning. Too often technology start-ups fall into the trap of becoming “technologies chasing a market” and evolve into unsuccessful business endeavors. In today’s complex world, as entrepreneurs plan their technology start-ups, beyond only considering technology trends or their own assumptions, they must also consider other types of trends (aging population, mercurial economy, terrorism), or they run the risk of missing potential opportunities. As importantly, they also run the risk of missing business risks and threats.

View the PowerPoint presentation.

View the video from the presentation.

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