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The TAG Consulting Society presented “Consulting 2.0 is….building Relationship Currency” David Nour, Founder of Relationship Economics shared how the growth of 2.0 tools and platforms created a number of web applications designed for people to engage with others. David reminded the audience that without personal and professional relationships, the web 2.0 platforms would lose their value. Additionally, the attendees were asked to explore How well relationships being built and nurtured? Are relationships effectively being leveraged to create long-term and preferential access and opportunity and What is the cost of not building a viable network, with return access.
-Robert Downing

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The TAG Information Security Society posed the question “How does the information security function transform itself from a risk mitigation function in business enablement function? Aurobindo ‘Robin’ Sundaram, VP Information Security at ChoicePoint discussed the different evolutions of the Information Security function that assists with the transformation from being a cost center to a function that enhances existing partnership and brings additional revenue opportunities to the table.
-Kathryn Smith

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The TAG HR Society welcomed Eric Buntin, Chief Marketing Officer of Randstad USA to discuss Randstand’s continuing exploration of real workplace issues and trends through their annual survey, “World of Work”. The presentation highlighted key workplace changes including - The impact of a lackluster economy on employee expectations and demands, How Employership TM is redefining employee-employer relationships and expectations, It’s a knowledge gap, not a talent shortage and New workplace realities: how each generation is experiencing a new and different reality on the job. 
-John Samuels

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Senior marketing technology executives packed a standing room only session on Thursday morning, July 17th to hear how leading CMOs market the marketing function internally across their organization and to their CEOs. To balance the conversation, two technology CEOs were on hand to explain the role of marketing within their organizations and the expectations of the marketing function. Key themes that emerged included: marketing needs to tie their programs to revenue directly, marketing needs to work intimately with the sales organization, marketing needs to over-communicate to all departments while speaking in their language, and finally, marketing needs to continually show ROI to be perceived as an investment rather than an expense.
-Sami Jajeh

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Posted by Kimberly

Since its inception in 2002 CardioMEMS has raised over $80MM in funding. Join TAG/ATDC Entrepreneurs on July 10th as we hear from Sandeep Yadav, COO, CardioMEMS. He will be discussing how key relationships and partnerships have benefited the development of CardioMEMS. CardioMEMS uses proprietary wireless sensing and communication technology to improve the management of severe chronic cardiovascular diseases.

Following the presentation there will be an Entrepreneurs Only Round Table led by experienced ATDC staff. You must attend the presentation to attend the Round Table.

July 10th Registration

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