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On May 7th, TAG Young Professionals met for its second meeting this year – this time, to hear a great presentation on “Delivering Compelling Value.” Attendees were able to take away ‘three to five’ points on how to better deliver more compelling value in our messages.  The greatest points involved understanding the needs of people at different levels in the organization. It was a fabulous experience and I look forward to future TAG YP events.

-Bo Bowden, ChoicePoint

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TAG Global Sourcing met at Kilpatrick Stockton to listen to Mark Davison of Alix Partners.  Mark presented on a BPO case study entitled “Extending the Enterprise Via BPO.” The information presented included the following:  case study company vision and goals, business reasons for seeking an outsourcing opportunity, strategy and approach to BPO, vendor selection and evaluation, requirements and contract pointers, and lessons learned so far.

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The TAG Recruiting Society had over 100 people turnout for their evening with Kevin Wheeler on May 20.  Kevin provided a highly informative and thought provoking presentation to a combined audience of TAG and SHRM Atlanta members.  He shared his perspective and insights in to how the nature of work will change in the next decade and how the HR and Recruiting professions will need to change to keep pace.  He also provided some very interesting comparisons of the Baby Boomer, Gen X and Gen Y generations and how Recruiting professionals will need to approach each differently.  The Recruiting Society leadership team received rave reviews from many of the event attendees!

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TAG Healthcare dedicated its May event to honoring recipients of the HIMSS Davies Awards. Recognizing that many area healthcare
stakeholders aren’t aware of the Atlanta/Piedmont/Georgia connection with the Dr. Nicholas E. Davies awards, and the national significance,
TAG Healthcare invited the Georgia Davies winners to a panel discussion to discuss lessons learned, the need to take the initiative to embrace HIT,
and improvements in quality of care that can result from HIT. Participants included Dr. William McClatchey, Chief Medical Officer of Piedmont Healthcare,
Dr. Jeffrey Cooper, Cooper Pediatrics, Dr. Christopher J. Apostol, Evans Medical Group, Nancy Babbitt, CMPE, Administrator, Roswell Pediatric Center,
and Dr. Jim Morrow, North Fulton Family Medicine, P.C.,

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TAG Consulting held a panel discussion on May 20 continuing its Consulting 2.0 theme.  This session, “Collaborating as an Art Form,” discussed trends and tools consultants should know about in the collaboration space. Jason Storey, CTO of NSE, said opportunities exist for consultants who can teach companies about collaboration tools and best practices for deploying them. He noted that Microsoft’s SharePoint has evolved from document management to include “so much more functionality” that companies need help in getting the most from an investment in such applications. Russell Mix, CEO of Qtask, told the audience that “email is dead; it just doesn’t know it yet.” Mix said that collaboration tools will supplant email over time and suggested that the market will surpass $200 billion, adding “this market is going to be bigger than we can count.” Ely Yakley, meeting consultant with InterCall, added that collaboration tools also include the $2 billion web conferencing market. “Web conferencing is now used more for internal than external meetings,” she said. “It has become central to how employees collaborate.” The panel agreed that the key to successful implementations of collaboration tools is ease of use.  Tom “TK” Kuegler, Head of Revenue for PBwiki, said companies must choose their tools carefully “to find the tools that people will actually use; the tools chosen have to work within the company’s culture.”

Links to panelist Web sites:
Qtask
NSE
InterCall
PBWiki.com Collaboration Overview 7 Wiki Essentials

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TAG Marketing hosted its annual TAMY Awards on May 15th. The winners were announced during a breakfast ceremony at Maggiano’s Little Italy, Cumberland Mall. Winners were recognized for demonstrating significant and measurable accomplishments in one of four specific award categories.

The winners of the 2008 TAMY Awards are:
• Corporate Reposition Award – Emerging Company - IP2Biz
• Corporate Repositioning Award – Large Company - Georgia Tech Research Institute (GTRI)
• Customer Marketing Award – Large Company -Vitrue
• Marketing for Growth Award – Large Company - Cbeyond, Inc.
• Marketing Tactic Award – Large Company - Xerox Mortgage Services

“We continue to be amazed at the ingenuity and results achieved by our TAMY Award applicants,” said Ed Gandia, TAG Marketing awards chair. “A special thanks goes to our panel of outstanding judges who faced difficult decisions in sorting through an excellent field of entries.”

The winners were selected from a qualified group of applications. Each applicant had to be currently active in technology in Georgia, and the marketing program entered must have been managed entirely from Georgia. In addition, the programs/tactics submitted must have been carried out primarily during calendar year 2007. All applications were reviewed by a panel of judges comprised of:
• Gary Brooks – Servigistics
• Don Campbell – Virtual Management Technologies (VMT)
• Dana Cogan – Carabiner Communications
• Michael Copenhaver – Computer Associates
• Dudley Larus – Technology marketing consultant

Also during the program was the announcement of the 2008 Technology Marketing Executive of the Year.  Frank M. Grillo, executive vice president of marketing for Cypress Communications, was recognized for his outstanding leadership, career achievements and positive impact on technology marketing in Georgia.

After the winners were announced. Terrie O’Hanlon , CMO of Manhattan Associates, spoke to the group “Growing a Brand Beyond Its Core.” Her presentation addressed how a highly successful technology company can find it difficult to move perceptions beyond heritage value propositions.  The session explored the internal and external challenges marketers face in expanding a brand beyond its core, and highlights practical ways marketers can build on the past without being trapped by it.  During the presentation, Terrie shared examples from current brand initiatives to move market perception of Manhattan Associates beyond “warehouse software” to accurately reflect its relevance and leadership in the full scope of supply chain solutions.

The TAMY Awards were sponsored by Arketi Group, TAG Marketing’s 2008 gold sponsor, and TechLINKS, the event’s media sponsor.

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