Events

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Posted by Amanda Shook

TAG Health and TAG Finance recently hosted a joint event titled “The Financial Crisis and Healthcare”.
The event received overwhelming interest, as we had to extend registration capacity and make room for
standing-room-only attendees.

Kirk Wilson, President & CEO of St. Joseph’s Hospital Atlanta, delivered the keynote address for the event,
and discussed the impact of the economy on healthcare providers, insurance companies, vendors, patients
& physicians. As the leader of one of the most technologically advanced hospitals in the country, Wilson’s
message to the healthcare industry for 2009 was that providers will be focused first on treating patients who
are currently ill, and all other opportunities would be evaluated on an as-needed basis. 

As hospitals are trying to protect their bond ratings, Mr. Wilson talked about the reduction in credit availability
that hospitals and doctors are experiencing, ultimately resulting in barriers for technology adoption and patient
access.  Mr. Wilson’s outlook was that 2009 will be another very trying year for the healthcare industry and the
economy in general; however, the light at the end of the tunnel will likely come in 2010 or 2011 when the markets
recover.  At that point, according to Mr. Wilson, we can likely expect a “boom” to occur for healthcare industry
businesses and stakeholders. 

The discussion continued with a roundtable of experts which included Dr. Ed Becker of Emory Rollins School;
Reatha Clark, Partner in PricewaterhouseCoopers’ Healthcare Advisory Practice; Dr. William Custer of Georgia
State; Allen Moseley, Partner at Noro-Moseley Partners; and Justin Barnes, VP of Government Relations at
Greenway Medical. The collective message from the distinguished panel was that, for the foreseeable future,
the economy will continue to have an adverse affect on healthcare technology. 

The panel also addressed a number of the policy variables currently at hand, including the likely $20 billion funding
for health IT in President-elect Barack Obama’s proposed economic stimulus package.  The consensus among the
panelists was that 2009 will continue to pose challenges for the healthcare sector as a whole; however, as we
emerge from the financial crisis and economic downturn, there could be considerable opportunities for innovation
and technology to drive the development of a 21st century healthcare delivery system. 

The event was recorded and will be available soon on TAG TV at http://www.tagtvonline.com/.

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Expanding your product management and product marketing network in Georgia just got easier.  Join the TAG Product Management Society LinkedIn Group.

Also, don’t miss our November meeting, ”The Agile Product Manager.” Join us as we hear a progressive panel of product management and product development experts give their perspectives on the impact of agile development on product management.

- John Mansour, Chair, TAG Product Management Society

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If you’d like to understand how something as basic as requirements definition can improve the overall performance of sales, services and support in addition to product success, you won’t want to miss the next TAG Product Management Society event where you’ll gain a new perspective on the value of requirements.

Requirements That Drive The Value Chain
Wednesday September 10th, 7:30 - 9:00 a.m.
IBM/Internet Security Systems
6303 Barfield Rd. Atlanta, GA 30328

REGISTER

Requirements are the core of your organization’s domain expertise and should extend far beyond product development. This session will explore a unique approach to requirements that delivers as much value to sales, marketing, services, support and operations as it does to product planning, design and development to improve the overall performance of the organization.

Translation: more self-sufficiency in marketing, sales, services, support and operations means more revenue, more successful customers and more time for the product team to focus on the next set of priorities with fewer disruptions.

- Free for TAG Members
- $20 for Non-Members

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Posted by tag

TAG Consulting held a panel discussion on May 20 continuing its Consulting 2.0 theme.  This session, “Collaborating as an Art Form,” discussed trends and tools consultants should know about in the collaboration space. Jason Storey, CTO of NSE, said opportunities exist for consultants who can teach companies about collaboration tools and best practices for deploying them. He noted that Microsoft’s SharePoint has evolved from document management to include “so much more functionality” that companies need help in getting the most from an investment in such applications. Russell Mix, CEO of Qtask, told the audience that “email is dead; it just doesn’t know it yet.” Mix said that collaboration tools will supplant email over time and suggested that the market will surpass $200 billion, adding “this market is going to be bigger than we can count.” Ely Yakley, meeting consultant with InterCall, added that collaboration tools also include the $2 billion web conferencing market. “Web conferencing is now used more for internal than external meetings,” she said. “It has become central to how employees collaborate.” The panel agreed that the key to successful implementations of collaboration tools is ease of use.  Tom “TK” Kuegler, Head of Revenue for PBwiki, said companies must choose their tools carefully “to find the tools that people will actually use; the tools chosen have to work within the company’s culture.”

Links to panelist Web sites:
Qtask
NSE
InterCall
PBWiki.com Collaboration Overview 7 Wiki Essentials

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Posted by tag

TAG Marketing hosted its annual TAMY Awards on May 15th. The winners were announced during a breakfast ceremony at Maggiano’s Little Italy, Cumberland Mall. Winners were recognized for demonstrating significant and measurable accomplishments in one of four specific award categories.

The winners of the 2008 TAMY Awards are:
• Corporate Reposition Award – Emerging Company - IP2Biz
• Corporate Repositioning Award – Large Company - Georgia Tech Research Institute (GTRI)
• Customer Marketing Award – Large Company -Vitrue
• Marketing for Growth Award – Large Company - Cbeyond, Inc.
• Marketing Tactic Award – Large Company - Xerox Mortgage Services

“We continue to be amazed at the ingenuity and results achieved by our TAMY Award applicants,” said Ed Gandia, TAG Marketing awards chair. “A special thanks goes to our panel of outstanding judges who faced difficult decisions in sorting through an excellent field of entries.”

The winners were selected from a qualified group of applications. Each applicant had to be currently active in technology in Georgia, and the marketing program entered must have been managed entirely from Georgia. In addition, the programs/tactics submitted must have been carried out primarily during calendar year 2007. All applications were reviewed by a panel of judges comprised of:
• Gary Brooks – Servigistics
• Don Campbell – Virtual Management Technologies (VMT)
• Dana Cogan – Carabiner Communications
• Michael Copenhaver – Computer Associates
• Dudley Larus – Technology marketing consultant

Also during the program was the announcement of the 2008 Technology Marketing Executive of the Year.  Frank M. Grillo, executive vice president of marketing for Cypress Communications, was recognized for his outstanding leadership, career achievements and positive impact on technology marketing in Georgia.

After the winners were announced. Terrie O’Hanlon , CMO of Manhattan Associates, spoke to the group “Growing a Brand Beyond Its Core.” Her presentation addressed how a highly successful technology company can find it difficult to move perceptions beyond heritage value propositions.  The session explored the internal and external challenges marketers face in expanding a brand beyond its core, and highlights practical ways marketers can build on the past without being trapped by it.  During the presentation, Terrie shared examples from current brand initiatives to move market perception of Manhattan Associates beyond “warehouse software” to accurately reflect its relevance and leadership in the full scope of supply chain solutions.

The TAMY Awards were sponsored by Arketi Group, TAG Marketing’s 2008 gold sponsor, and TechLINKS, the event’s media sponsor.

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